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Channel Distribution Management

How would you describe the relationships in your sales channels?

Do you have the best channel account plan you could have?

Target Group

This training is for those responsible for the increasing sales in different and diverse sales channels.

Approach

Like all DOOR Sales Trainings,  this training is highly participative with a focus on leveraging the participants experience in channel sales. The program balances a strong theoretical base, with practical real-time experience of the challenges faced.

Topics

  • Channel Management
  • Stakeholder Relationships
  • Building Partnerships
  • Setting Service Standards
  • Account Planning

Training Objectives

At the end of this training you will be able to:

1. Understand the different channels, and identify key issues involved in channel development

2. Understand the psychology of the relationship between channel stakeholders

3. Identify the needs of channel partners & customers

4. Build a partnership in different channels

5. Set customer service standards.

6. Develop clear account plans for partners.

7. Evaluate channel performance

Duration

Two days